If you watched the Arkansas vs. Louisiana Monroe football game last month, you might’ve seen the debut of the new TV commercial promoting Fayetteville as a tourism destination.
The 30-second, stop-motion spot was produced by The Sells Agency, the Fayetteville A&P Commission’s advertising agency, and includes music by local musician Benjamin Del Shreve.
Del Shreve’s “Can’t Get Enough of Your Lovin” provides the soundtrack to a woman biking, dining, and dancing across the screen while images of Fayetteville’s attractions scroll by.
The Sells Agency’s Jade Austin said the commercial, which was created by Rizon Films in conjunction with photographer Dero Sanford, will continue to run throughout the season and that future placement details are still being worked out.
From the TV spot:
Need to get away? You should come to Fayetteville. It’s the center of everything there is to do in Northwest Arkansas. Shop for anything and everything. Rent a bike and explore almost 20 miles of trails. Explore the past. Discover the air, land and water. Enjoy dining that’s anything but typical, followed by a night out on Dickson Street. Get started by getting your free visitors guide today.
“I was excited to see it during the game,” said Allyson Twiggs Dyer, director of the Fayetteville Visitors Bureau. “It has a big city feel to it and it really depicts the fun you can have in Fayetteville. And I love that we hired a local band.”
The Visitors Bureau located on the downtown square in Fayetteville, will soon carry Benjamin Del Shreve’s new “Sleeping Sweetly” album, and currently has over 30 local musicians’ CDs for sale.
Watch the commercial below or head over to our YouTube page.
Pretty sweet when all her clothes fell off…..
lol
I guess Benjamin Del Shreve is a Fayetteville attraction, then.
13 year old girls will be flocking to our city….
Nice–
Even though Benjamin Del Shreve isn’t as cute as Justin Bieber?
Oh, now– it isn’t any more horrible than the other Kindle commercials.
I liked it. It’s hip, fun and I love the Benjamin Del Shreve music. It does seem aimed at a younger crowd but seeing that Fayetteville is a college town that’s not a bad idea.
Not crazy about the execution and styling (looks cheap and unrefined compared to the Kindle ads), but I like the concept.
Everyone is a critic………..
Or a professional that understands the adverse reaction to bad execution.
or a budget that restricts the quality. Just don’t believe the quality of this is reflective of the organization or Film group that had to execute it.
This is a great commercial. It just does not look good on the cpu, but when I saw it on TV it looked great. It is well made, clean, crisp, and gets right to the point. There is nothing wrong in imitating an already very successful Kindle ad campaign. Those of you who don’t like it are saying that just because you disagree with some of the events that take place in town that you personally don’t like. And that’s a fact. If you think your ideas are better or even if you think you can make a better one yourself, then do it and give it to the A&P Commission, I’m sure they would be interested in any and all suggestions.
The best part of the ad was the music…
I’m sure the city and ad agency thought the concept was cutesy and appealing, but it doesn’t come off as being well executed. The production quality looks worse than some of the things I’ve seen from the FHS TV Production class which has only been around a few years.
thetruthshalsetyoufree–
You might be the expert, but it seems to me that the people who say they don’t like the commercial seem to not like it because of the concept and the production. I like the Kindle commercials, but imitating them (cheaply, at that) seems desperate and unconsidered.
I think they should have tried to do a knock-off of the EDS “Cat Herders” commercial: http://www.youtube.com/watch?v=1SmgLtg1Izw
I happen to like the concept and general content.
I don’t like it because it looks amateurish. Most local furniture commercials get to the point, but I wouldn’t argue that any of them are great commercials. Any more than I would argue a logo is great just because it includes the name of the business.
I don’t even have a problem with the idea of imitation when it is done professionally and with a style that is ownable and reflective of the organization for which it represents.
As for providing a free commercial to the A&P, last time I checked their coffers were more than adequate to pay a professional an appropriate fee.
My guess is that the Film House whose historic work looks much better than this was forced to work on a budget that is outdated and inappropriate for the time and money that it takes to do professional level work.
George’s Majestic is the oldest venue on Dickson. It may well be this history that gets someone’s attention that hasn’t visited Fayetteville in a while. They may think, “we sure had a good time there back in ’57!” or “Remember Mary? Wonder if she is still there slinging beer?” and head back into town for a sentimental journey. Renee and I have some good stories regarding that little bar so I guess I can see the point of using it to promote entertainment. Within the past week or so Renee and I had friends visiting from out of town and we were laughing about the three Queens of the F’ville Bar Scene in our college years: Mary (George’s), Maxine (Maxine’s) and Billie Snyder (Brass Monkey and other bars).
The more I watch the commercial, the more I like the it. Is it perfect? No, but it isn’t horrible either.
The people who are saying this is not good are the same ones who don’t like anything the A&P commission does, it’s that simple. This is a good commercial and when it played on TV is came across very well. Also, the reason George’s was featured is because it is the most recognizable business on Dickson, as soon as there is another business that is more recognizable I’m sure it will be used. You guys need to quit throwing salt on what the A&P commission does because they truly have Fayetteville’s best interest in mind and start directing you anger towards businesses that don’t care about anyone but themselves like the Benton County Arts Center or whatever they call it these days.
Um…who’s angry?
It’s just not professional quality. If the WAC were to move north, one of the reasons is that northern leaders are making choices that reflect the future and making decisions that make their community competitive.
Well intentions are not in question. I do question the A&P’s understanding of the budget and time it takes to create effective advertising and marketing materials.
Excellence in any field requires criticism as well as encouragement.
We are not a sleepy little town anymore. Our voice and visual communications should reflect that.
Todd–
I appreciated your response to the comment that I posted which has since been removed. It wasn’t my intention to tick off anyone specifically…I would have made the same comment no matter who was specifically named in the spot. I actually kind of liked the spot, even though the creative concept is getting kind of tired.
It was just an observation. It was not meant to be an attack. I can see how it could be interpreted as such. Sorry if I stepped on the wrong toes.
@Monroe – No worries. It’s been a tough week.
@BG- I’ve been trying to figure out how this ad could be seen as relating to the WAC’s location decision and still can’t see it. The Fayetteville A&P Commission’s use of The Sells Agency or the subjective judgement of it’s quality should not have any place in that decision.
The City of Fayetteville’s location proposal is far more persuasive than that produced by any of the northern proposals. The only reason that a northern location would be chosen is because of the cash- the WFF will have used it’s wealth to force a relocation of NWA’s premier performing arts center from Fayetteville where it belongs to where it wants it to be.
Daniel Maner speaks the truth about the WAC and its future. The University and the City have presented the best proposal by far, but Walton money and attitude will be a factor. Community support for the arts will also be big a factor. The reader comments on various parking threads here, if to be taken as reflective of the community as a whole, would also lead the WAC Board to conclude that Fayetteville residents are unwilling to support funding even for a parking deck or the programs for school children with the revenue from parking meters, and many have argued that the WAC should leave and let Dickson Street return to its former glory days of seedy funkiness. If the WAC goes north, it will not be because of that little A&P spot.
@Daniel
Was just responding to a previous post not connecting the two.
Would say that the support of citizens, government and organizations are all a big part in the decision. As well as the dollars invested.
Sorry for the confusion.
@BG- thanks for clearing that up- and you are right that it will take the support of all those groups to have the decision go Fayetteville’s way.