Big changes are in store for the Lofts at Underwood Plaza.
For starters, the three-year-old condominium and commercial building on Dickson Street has a new name.
“Beginning today this building will be known simply as The Dickson,” said Fayetteville developer Ted Belden, a partner in the project’s original team.
Belden said he recently assumed sole ownership of the nine-story development which he intends to immediately rebrand and restructure.
While the main focus of The Dickson will continue to be condominiums, Belden said his plans also include converting the unoccupied third floor into a 16-room upscale hotel.
Also in store is a rooftop terrace with lounge seating, a hot tub, bocce and shuffle board courts, as well as a putting green on top of the building’s five-story parking garage.
Belden said he hopes to attract more buyers for the building’s 54 condos — only 10 of which have been purchased to date.
“We have restructured prices for more affordable options,” said Belden. “Units start at $189,000 and owner-financing options are available.”
Belden said a limited number of the building’s units, which range from 552-square-foot studios to a two-bedroom unit with over 2,000 square feet, are also available for lease.
Other perks for owners and tenants include free covered parking, free membership to a local fitness center and quite possibly the best balcony views Fayetteville has to offer.
The announcement was made Thursday afternoon during an event on the unfinished ninth floor of the building which Belden said he is considering converting into an upscale lounge.
“As you can see by looking at this building and the plans we have for the future,” said Belden, “this will be the place to live, stay and play.”