A rendering of the upcoming Sterling Frisco complex shows what the site will look like from the southeast corner of West Avenue and Lafayette Street.
Courtesy image, Modus Studio
The upcoming 637-bedroom student housing complex under construction at West Avenue and Maple Street in downtown Fayetteville now has an official name: Sterling Frisco.
The development, referred to as 555 Maple in the planning stages, sits directly adjacent to Frisco Trail and the Frisco Railway, and is a partnership between Northwest Arkansas-based Specialized Real Estate Group and Sterling University Housing of Houston.
Sterling Frisco construction site
Map: Flyer staff, Imagery: Google Maps
Seth Mims, president of Specialized Real Estate Group, announced the name Wednesday afternoon during the Northwest Arkansas Regional Development Conference in Rogers.
Mims mentioned the prominence of the Frisco Railway in local history, as well as the importance of the Frisco Trail and the planned Razorback Regional Greenway, which are contiguous to the development site.
“The Frisco corridor has long been a vital connection for our community, a vibrant avenue for innovation,” said Mims. “This is the ideal site for this development, which will bridge campus and community with outstanding, sustainable design.”
The complex, aimed at university students, will consist mostly of four-bedroom suites. The developers will seek LEED green building certification for Sterling Frisco and plan to include a hidden parking structure, native plant landscaping, energy efficient appliances, and non-toxic paints and finishes.
Specialized Real Estate Group has once again tapped Fayetteville architecture firm Modus Studio to design the project. For those unfamiliar, this is the same team behind Eco Modern Flats, the first LEED-certified, multi-family development in the state.
If all goes according to plan, the complex will open in fall 2013.
“Sterling Frisco” is the pseudonym I would use to pen a series of romance-on-steamboats Harlequin paperbacks.
Alas, they got to it first.
Hearing that name, all I can think of is “Sterling-Frisco-Draper-Pryce.”
I hope I’m not the only Mad Men fan on the Flyer…
That’s exactly what I thought.
Good one!
Good one. Now that will be stuck in my mind. MM fans will relate.
Ha! It does have that ring to it. Not a huge fan of the name though.
I can’t believe that Fayetteville needs apartments that badly that they would destroy a whole quiet, peaceful neighborhood for another monstrosity of a giant building that we don’t need!!!!
Ummm…. do you actually live in Fayetteville? The only thing quiet about that place was the mausoleum-like quality of that complex and the run-down/abandoned buildings razed to make way.
That block was mostly abandoned, and otherwise a rundown eyesore.
I’m all for LEED projects and I like the look of the complex. As a downtowner I prefer this type of complex to the mega churches and huge concrete parking lots. Urban infill is good for the environment and the economy.
637! Didn’t realize it was so many…
I thought 555 Maple was a good name. Smoother to say and easier to remember.
Unless you think the guy is stuttering…
Oh no- it was Five Fifty-five Maple- they screwed it up.
I agree.
sterling fiasco is more like it