Business and community leaders in Northwest Arkansas launched a marketing campaign aimed at attracting new businesses and professionals to the region.
A new logo and a new campaign slogan – Great for Business. Great for Life. – were unveiled during a Tuesday afternoon news conference organized by the Northwest Arkansas Council, a non-profit group formed to promote the area.
“We are confident this regional branding effort will be important in helping convince others that Northwest Arkansas is a place that is great for business, great for life,” said John Tyson, co-chairman of the Northwest Arkansas Council. “Our region has benefitted tremendously from excellent schools, great amenities, and the entrepreneurial spirit and growth of the University of Arkansas, Walmart Stores, J.B. Hunt Transport Services, Tyson Foods and others. It is important that we begin identifying and attracting other great companies and working professionals so they can choose Northwest Arkansas.”
The new brand will be included in marketing brochures and other advertising materials designed to promote the region. Additionally, the new logo and slogan will be used by regional economic developers, including the five major chambers of commerce and the Northwest Arkansas Council, according to a news release.
“The new logo and tagline will position Northwest Arkansas as a destination for expanding companies and working professionals that value living and working in a growing region rich in urban amenities and natural outdoor beauty,” the news release stated.