A Fayetteville car dealership this week presented a check for over $10,000 to a nonprofit organization working to improve literacy in Northwest Arkansas.
The money was raised during Subaru’s “Share the Love” event, a 43-day initiative which lets each customer who purchased or leased a new Subaru decide which national charities would receive a donation from the company.
The list of charities included ASPCA, Make-A-Wish, Meals On Wheels, the National Park Foundation and Teach for America. As part of the program, individual Subaru retailers were allowed to add a sixth charity to the mix.
Fayetteville-based Adventure Subaru chose to partner locally with Ozark Literacy Council, a nonprofit organization that aims to help provide basic literacy and language instruction for area residents.
Tim Hurd, Adventure Subaru’s general manager, said OLC was the charity of choice for over 30 percent of customers who purchased a new Subaru in Fayetteville during the event.
“We were thrilled to be given the opportunity to include Ozark Literacy Council,” said Hurd. “OLC has a 50-year track record of transforming lives through literacy and is absolutely deserving of our support.”
Subaru officials have said they expect to donate $10 million to charity in 2014 as part of the “Share the Love” event, a campaign which has brought in $35 million in donations over the last six years.