A crew helps package cans of Lost Forty Pale Ale at the brewery in Little Rock in March.
Courtesy, Lost Forty
Cans and kegs from one of the state’s most exciting new breweries will hit Fayetteville shelves in less than a month.
Little Rock-based Lost Forty Brewing has just finalized a distributorship deal to bring its growing roster of beers to Northwest Arkansas beginning March 1.
Company officials said the distribution plan will first include Lost Forty’s year-round core lineup: Love Honey Bock, Lost Forty Pale Ale, Bare Bones Pilsner, and Day Drinker Belgian Blonde. By late May, NWA drinkers can expect to see the addition of Rockhound IPA, and eventually, seasonal releases and small batch specialty brews.
Lost Forty is another project from Yellow Rocket Concepts, the Little Rock restaurant juggernaut that owns some of central Arkansas’ most popular restaurants, including Big Orange, Local Lime, ZAZA, and Heights Taco & Tamale.
Thanks to creative director Amber Brewer’s knack for design, each Yellow Rocket concept transcends its genre to offer an experience that brings folks back for more than just a bite to eat, and Lost Forty is no exception.
From its Instagram-friendly-on-purpose layout to an industrial-but-welcoming look that feels like it’s always been there, the 14-month-old bar and restaurant combo was received so well that it’s already helping transform the aging warehouse district east of Interstate 30 into a destination hotspot.
The brewery’s aesthetics aren’t limited to the interior design of the taproom, though. Lost Forty’s social media presence would make any brand manager jealous. And its cans are great examples of some of the smartest packaging on the craft beer market today. It’s no easy task to tie an entire line of year-round beers together with a cohesive design while still allowing each beer’s individual creativity to shine through.
With its solid core lineup and a brand that’s oozing with appeal, Lost Forty should make fast friends of the local craft beer community.
Lost Forty Brewing cans
