Placement
Pricing
Thank you for your interest in advertising with Fayetteville Flyer!
If you’d like to speak with someone immediately regarding your advertising needs, please call Dustin at 479-387-1002 or send us an email. We offer special Sponsor packages and discounts for volume buys.
Advertising packages
Each day, businesses all over the world are turning to the marketing advantages provided by online media, and Fayetteville Flyer is at the forefront of that trend locally. Let us help your company deliver its message to the ever-growing audience of Fayetteville Flyer.
1. Flyer Sponsor
As a Flyer Sponsor, you’ll receive ads that update regularly to ensure your messages are timely and relevant. We’ll even contact you each week to ask what you‘d like to promote and then we do the rest. Or you can write your own ads. It’s totally up to you!
Your weekly message will be distributed in the following ways:
- A rotating text / display ad on the Flyer
- Included in our newsletter (e-mail, Facebook, Flyer)
- A weekly Tweet from our deals profile
Flyer Sponsors also receive a listing on our Sponsors page plus recognition in the header and footer of the Flyer.
2. Banner Ads
Banner ads are designed to stand out on the site alongside all our content. This helps keep your brand at the top of our readers’ minds 24 hours a day, 7 days a week.
- Large: 300 x 250 pixels
- Medium: 300 x 100 pixels
- Small: 140 x 100 pixels
3. Paid “Sponsored Announcement” Posts
Reach your target audience on a specific day by publishing a paid Sponsored Announcement post on the Flyer which will be promoted on the homepage for 24 hours and stay on the site as long as you’d like. (See examples)
- Only one sold per day
- No character limit (subject to approval)
- Up to 5 free images
Pricing
Our goal is to work with small-to-medium sized businesses rooted in our community. To acheive this, we’ve developed affordable and effective advertising options for any budget, large or small. Most of our packages cost less than $10 per day.
See up-to-date pricing to the right as rates are subject to change.
To get started or for more information, call Dustin at 479-387-1002 or send us an email.
The Flyer
Since its inception in 2007, Fayetteville Flyer, the city’s sole online-only news and info resource, has grown to receive over 150,000 pageviews each month.
Whether looking for a recap of last night’s city council meeting or to see who is playing in town for happy hour, more and more residents are turning to the Fayetteville Flyer, and are participating in our growing social network to find out what’s going on in Northwest Arkansas.
A familiar format
Fayetteville Flyer follows a magazine or online newspaper format, and is made up of several sections, much like a newspaper or magazine. From the front page, our readers can access each section.
Latest: Every post in reverse chronological format (like a blog)
News & Views: Local news, information, public meeting schedules and more
Arts, Events & Life: Concert info, local art openings, music news, etc.
Sports: Razorback news, scores and predictions
Columns & Features: Daily event posts, weekly recipes, and giveaways
Documents & Agendas: Docs and agendas for upcoming city government meetings
Announcements: Garage sales, volunteer opportunities, and community notes
Our readers
Because of the Flyer’s focus on content specifically relevant to Fayetteville, our readers are more local than any other publication in the area. Our daily visitors are educated and engaged in the local community.
Best of all, they’re loyal to those businesses who support the Flyer, which they use to stay informed every day.
They’re Independent: 15% 18-24yrs / 20% 25-34yrs / 22% 35-44yrs / 21% 45-54
They’re Well Educated: 70% have earned a Bachelors Degree or higher
They’re Affluent: 51% earn over $50k a year or more
They’re Diverse: 54% Male, 46% Female, of all lifestyles and cultures
Our stats
The Flyer: Averaging over 150,000 views, appx. 70,000 visitors
Twitter: Over 4,500 dedicated Twitter followers
Facebook: 5,000 friends, 2,400 likers
Technical Specs
Currently, we accommodate banner ads and text ads, though we are open to other possibilities.
We accept ads in JPG, GIF and PNG file formats; animation and Flash-based ads may be accepted upon review. Maximum file size is 40k.
Fayetteville Flyer advertising policy
Currently, Fayetteville Flyer accepts ads for businesses and political candidates.
Advertisements that appear on Fayetteville Flyer and any other Wonderstate Media sites are paid advertisements. The businesses or candidates being advertised come with no endorsement from Fayetteville Flyer, implied or otherwise.
While we reserve the right to reject ads on the basis of taste and appropriateness, we neither accept nor reject ads on the basis of political content.
We think this policy is important in helping to preserve the editorial integrity of the news and information we present here on the Fayetteville Flyer. Because we’re in the news and opinion business, ads tied to businesses or candidates can be challenging. If we reject an ad that we disagree with, every ad we accept could be seen as an endorsement.
Political advertising guidelines
All political candidate advertising must be paid in advance.
All ads must list who is paying for the advertisement in a minimum 10 point type at the bottom of the ad. If the ad is not paid for by one specific individual, then the ad must list the group/committee paying for the ad.
All ads must only state the facts and/or opinions of those paying for the ad. No ad can make reference to other individuals or groups of individuals.
For all ads soliciting political donations for a particular candidate which link to an external site, the landing page must clearly state that the donations are non-tax deductible.
Please note that Fayetteville Flyer will automatically include the words “Paid Political Advertisement” above all political candidate ads.
