C.A.R.E. Initiative to host benefit

Times are tough for charities these days. As the economy is still in the proverbial toilet, many who normally contribute are doing so less and less and some have stopped altogether. Unfortunately, this has a strong impact on those who rely on these charities… many of which are children.

Thankfully, a group known as The C.A.R.E. Initiative (Children, Awareness, Responsibility, and Encouragement) is out to help six of our local children’s charities by raising money and handing out to Big Brothers Big Sisters of Northwest Arkansas, EOA Children’s House, Conductive Education for Northwest Arkansas, CASA, NWA Children’s Shelter, and the Children’s Safety Center.

Since 2003 The C.A.R.E. Initiative (formerly The Thompson Murray Children’s Foundation) has raised $600,000 over 1800 hours with the aim of “protecting underserved children in our communities and helping them reach for and achieve a better quality of life.”

Nawt Bawd!

Continuing forward, the C.A.R.E. Initiative will be hosting the Blue Skies Benefit on Thursday, April 23rd from 4-7pm at the Springdale offices of Saatchi & Saatchi X. The event will feature food from Penguin Ed’s BBQ and Spring Street Grill, adult beverages from Liquor World and live music by Cletus Got Shot. In addition, the theme of the event will be “blue” sustainability. For those of us unfamiliar with the term (though we certainly understand the concept of green sustainability), blue sustainability refers to other aspects of life such as economic, social and cultural sustainability. In order to represent each pillar of blue sustainability, a silent auction will be held showcasing each. For example, representing the economic pillar in the auction will be investment planning sessions or grocery cards. Gift certificates to locally-owned businesses or some sort of family entertainment will represent the cultural pillar. Tickets are only $20 and will be available at the door. All money raised will be donated to the six agencies mentioned earlier.

So whaddya say? Why not spend $20 for some good food, drinks and music? Plus, you’ll be doing the children of NWA a great service. Sounds good, right?

For more information, contact Lisa Mayberry(lmayberry[at]saatchix.com, 479-725-2227)