The Fayetteville Visitors Bureau has launched a new project to help promote the area’s growing craft beer scene.
The Fayetteville Ale Trail is a free self-guided tour designed to encourage residents and visitors to check out each of the seven locally-owned breweries in and around Fayetteville.
Those interested can start by picking up an ale trail passport at the Visitors Center on the downtown square or at any of the featured breweries. Each passport includes brewery information and a map to each location. And, of course, a handy list of local taxi cab phone numbers.
Participants then collect a passport stamp with any purchase at each location. A free ‘I Completed the Fayetteville Ale Trail’ decal awaits those who finish the tour.
As part of the program, portable silicone commemorative pint glasses are available for purchase at the Visitors Center and select breweries for $10.
Marilyn Heifner, Fayetteville A&P executive director, said the program is the first of its kind in the state.
“These types of tours are very popular in other states and we want to show off our own unique craft beer scene all while creating a fun experience for our locals and visitors,” said Heifner.
Matt Clement, operations manager for the bureau, said other cities have similar programs like the Bend Ale Trail, which features 14 craft breweries located in Bend, Oregon. Traverse City, Michigan and Flagstaff, Arizona also offer self-guided, beer tasting tours.
“Once we realized we had seven breweries of our own, we felt like we might could attract more visitors to Fayetteville or at least help extend the stay for those who are already here,” said Clement.
The Fayetteville Ale Trail includes Apple Blossom Brewing Co., Core Brewing and Distilling Co., Fossil Cove Brewing Co., Hog Haus Brewing Co., Saddlebock Brewery, Tanglewood Branch Beer Co., and West Mountain Brewing Co.
For more information about the Fayetteville Ale Trail, including profiles of each brewery, visit fayettevillealetrail.com.