Fayetteville police on Monday began a two-week directed traffic enforcement campaign on North College Avenue.
In a news release, Police Chief Greg Tabor said the move is in response to an increase in traffic complaints and collisions around the new College Marketplace development.
Police will be increasing enforcement actions and monitoring traffic between Rolling Hills Drive and Milsap Road through Nov. 8.
Officers will be watching for distracted driving (texting, social media use, etc.), motorists who follow too closely, failure to yield, speeding, and improper use of the center lane.
Police said their hope is that the increased presence will result in fewer accidents, and safer driving in the area.