Pantene Beautiful Lengths, a national hair donation program activated locally as part of the Walmart NW Arkansas Championship presented by P&G, will expand this year to include three signature public events throughout the community with a goal of 1,500 donors in 2017. The program encourages individuals to donate eight inches of untreated hair to create free wigs for cancer patients and annually collects enough hair to satisfy demand in Northwest Arkansas. In conjunction with the events, organizers look to engage a record number of partner salons and local schools in an effort to recruit more donors and raise awareness for the cause.
Traditionally Pantene Beautiful Lengths has hosted one major giving event during LPGA Week in Northwest Arkansas. The program is expanding this year to include a series of events which will kick off at the Sam’s Club Home Office in Bentonville on May 15 highlighting 100 donors. On June 5, an additional 100 donors will be donating hair at The Record in Downtown Bentonville. The series will conclude on June 22 with 100 donors onsite at the Walmart NW Arkansas Championship presented by P&G in a brand new location on the golf course.
Pantene Beautiful Lengths engages community partners year round through a local salon outreach program and local school events. The salon program, inclusive of over 50 local salons, allows donors to contribute their untreated hair by visiting a partner salon to make their donation at any time. Additionally, for one week in May, the program hosts a series of private events inside 12 local schools, up from six in 2016.
“Pigtails & Crewcuts Rogers, Fayetteville, and Little Rock proudly supports Pantene Beautiful Lengths. In 2015-2016 alone, our stores donated over 700 ponytails to help ensure cancer victims the opportunity to feel like themselves again. We are privileged to participate in such a prestigious event in our home community. What a unique, awesome opportunity to provide our services involving both our customers and staff and give back to those in need!” – Lauren Coleman, Pigtails and Crewcuts, Owner
To learn more about Pantene Beautiful Lengths, visit www.BeautifulLengthsNWA.com to sign up as a donor or stylist today. Spots for the events are limited, donors are encouraged to sign up early to reserve their space.
Paid Advertisement – This post paid for by Pantene Beautiful Lengths. If you’d like to advertise your business in a future promotion similar to this, call Dustin at 479-387-1002 or send us a message.