First Watch breakfast chain to open Fayetteville location

Staff photo

A new breakfast restaurant is coming soon to Fayetteville.

According to the Northwest Arkansas Business Journal, First Watch, a “daytime cafe” chain that specializes in breakfast and lunch, will soon open a location at 3251 N. College Ave., in the building formerly home to Zaxby’s.

First Watch is a Florida-based chain that operates over 200 locations around the country. According to the company’s website, National and Battlefield Investments, led by James Tillman and Joseph Hulston, have committed to open at least five First Watch restaurants in Southwest Missouri and Northwest Arkansas. The first of those locations – in Springfield, Missouri – opened last fall.

From the looks of the menu, the restaurant will serve traditional breakfast fare, along with some healthier-looking options like superfood bowls, granola bowls, some sandwiches, and salads. The restaurants are typically open daily from around 7 a.m. until 2 p.m.

A timetable for opening the new restaurant hasn’t been announced, but we’ll keep you posted.