Insomnia Cookies / Staff photo
A cookie shop with 100 locations across the U.S. is now open in Fayetteville.
New York-based Insomnia Cookies opened recently at 609 W. Dickson Street, Suite 202 inside a space on the ground floor of The Dickson (formerly home to Waffle House.)
The Fayetteville store is Insomnia’s first location in Arkansas.
Insomnia Cookies was founded by then-University of Pennsylvania college student Seth Berkowitz in 2003, according to the company’s website. Berkowitz ran the company from his dorm room, before eventually opening his first brick-and-mortar location in Syracuse, New York in 2006. Since then, the company expanded rapidly, reaching 50 stores by 2014. Insomnia celebrated the opening of its 100th location in 2016.
Over the summer, Krispy Kreme bought a majority stake in the company, according to reports.
The menu focuses on cookies sold individually, in packs, as cookie sandwiches, and in the form of cookie cakes for special occasions. Most locations are open late, and offer delivery.