Photo: Crumbl Cookies

A popular cookie chain will soon expand its presence in Northwest Arkansas.

The NWA franchisee for national restaurant chain Crumbl Cookies told us recently she is working on opening a Rogers location at 4307 S. Pleasant Crossing Blvd. and will then concentrate on finding a Fayetteville location after that.

“Yes, Crumbl Cookies is coming to Fayetteville,” said Nicole Trudo, franchise owner for Crumbl in NWA. “We are in the process of opening our second location in Rogers on April 22 and then our focus will be totally on Fayetteville.”

Crumbl Cookies was founded by cousins Jason McGowan (CEO) & Sawyer Hemsley (COO) in Logan, Utah in 2017. Since then, the company has grown rapidly to operate more than 400 locations across the U.S.

Trudo opened a Crumbl Cookie location in Bentonville in August 2020. According to the location page on the company’s website, there is only one other location in Arkansas, at 20770 Interstate 30 North in Benton.

Conway and Jonesboro locations are also in the works, according to a March 31 Instagram post. Those are two of 60 new locations that will open in April, according to the company.

The restaurant focuses on a rotating weekly menu of gourmet cookies, with a new lineup of sweet treats posted online each week. This week, the menu includes a classic chocolate chip, a classic pink sugar cookie, along with a peanut butter with Muddy Buddies option, a lemon bar, a carrot cake, and a cookies & cream.

Trudo said she hasn’t yet found the right location for a Fayetteville store, but that she’s actively searching for one.

We’ll keep you posted.