The public art-inspired event celebrates the life and legacy of Mexican artist Frida Kahlo. It begins at 7:30 a.m. and includes food, music, art installments and exhibitions, plus a choice of four bike community bike rides ranging in distance from 5-37 miles.
The event is one of two annual fundraisers for the Latina-owned and operated nonprofit organization which aims to promote cycling in Arkansas’ multicultural communities. Riding bikes, the group says, not only advances the sport, but also creates a more inclusive, healthier, and happier community.
The pandemic has disproportionately impacted multicultural communities, said Olivia Barraza, executive director of the organization.
“Latinos are suffering at home and at the workplace, from everything from chronic health conditions to mental health,” said Barraza. “The benefits afforded by a healthier lifestyle are more critical now than ever.”
The group hosts weekly cycling and mountain biking rides, and hosts riding classes for first-time child and adult riders. The organization also loans bicycles to novice riders, and leads classes on the basics of bike maintenance and repair.
For more information or to register for tickets, visit the Tour de Frida Eventbrite website.