Fayetteville teardrop-based cancer screening company Namida Lab announces advisory board

The Auria test is a home breast health assessment designed to help women decide when to have a screening mammogram. (Namida Lab)

Fayetteville-based Namida Lab, which specializes in teardrop-based cancer screening, has appointed an advisory board comprised of industry leaders from the breast oncology and radiology, healthcare strategy, and consumer marketing fields. The advisory board will work in conjunction with the promotions of some staff and new hires to continue the company’s work in developing products that help women decide when to have a screening mammogram.

The newly appointed board members include Dr. V. Suzanne Klimberg, a breast surgical oncologist with over 30 years of experience who has authored more than 350 publications in peer-reviewed journals, and Dr. Steven E. Harms, a nationally recognized expert in magnetic resonance imaging (MRI), specifically breast MRI, who was named “Komen Foundation Scientist of the Year” by Susan G. Komen for the Cure.

Also joining the advisory board are Marcus Osborne, CEO of RightMove, a nationwide provider of virtual musculoskeletal physical therapy, and Michael Clark, the VP of Integrated Marketing at Simmons Foods. Osborne previously served as SVP of Walmart Health and earned his MBA at Harvard Business School, while Clark has had a 30-year career in sales and marketing roles, including the last 10 years with an emphasis in Shopper Marketing and Innovation at Kellogg’s.

Omid Moghadam, CEO of Namida Lab, said the expertise of each advisory board member should provide insight and oversight to accelerate the innovation and growth of the company.

“A good advisory board is essential for a start-up company,” said Moghadam. “Bringing disruptive healthcare innovations to the market is a complicated process. A group of advisors who have done it in the past will allow one to test hypothesis to accelerate the path to market success.”

In addition to the establishment of the advisory board, Namida Lab has announced organizational changes to advance the company’s growth plans.

Dr. Anna Daily, Ph.D., has been promoted to chief scientific officer, Jen Morio has been promoted to vice president of operation, and Kelsey Kirchner has been promoted to technical lab supervisory. The company has also hired chief financial officer Eric Barnes and senior marketing manager Saul Robles.